Bubble Tape

Bubble Tape is a type of Hubba Bubba bubble gum produced by Wm. Wrigley Jr. Company, and introduced in 1988.^[1]^[2] It experienced its greatest popularity in the early 1990s, due to its unique packaging and direct marketing to preteen children ("it's six feet of bubble gum - for you, not them"—"them" referring to parents or just adults in general).^[3] At the peak of its popularity, over 1 million containers for Bubble Tape were being manufactured a week.^[4]

Bubble Tape comes in a small, round, plastic container similar in size to a hockey puck. This contains six feet (1.8 m) of gum wrapped in a spiral. The container functions much like a tape dispenser, although the top half can be removed or broken off.

Flavors

Most flavors are those available from the regular Hubba Bubba chewing gum line:

Awesome Original
Sour Green Apple
Sour Watermelon
Sour Blue Raspberry
Cotton Candy
Strapping Strawberry
Juicy Fruit
Gushing Grape
Snappy Strawberry
Triple Treat (also titled 'Triple Mix') – A mix of strawberry, blueberry, and watermelon
Sugar Free Very Berry – A dentist-recommended version of Bubble Tape, a mix of grape and blue raspberry
Candy Cane – A seasonal flavor
Tangy Tropical
Cola Party
Groovy Watermelon

Also available in

Mega Roll – 10 feet (3.0 m) of Bubble Tape gum
King Size – 9 feet (2.7 m) of Bubble Tape gum

References

^ Savan, Leslie (2010). Temple University Press. Temple University Press. p. 256. ISBN 978-1439904909.
^ "Trade registration information for "Bubble Tape"". Trademarkia. Archived from the original on September 13, 2012. Retrieved April 6, 2012.
^ Winn, John. "Bubble Tape – Six Feet of Fun". Racket Magazine. Archived from the original on July 15, 2012. Retrieved December 1, 2011.
^ "Bubble Tape". NewPhase Development. Archived from the original on September 4, 2012. Retrieved April 6, 2012.

External links

Official website

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[1] Savan, Leslie (2010). Temple University Press. Temple University Press. p. 256. ISBN 978-1439904909.

[2] "Trade registration information for "Bubble Tape"". Trademarkia. Archived from the original on September 13, 2012. Retrieved April 6, 2012.

[racket-3] Winn, John. "Bubble Tape – Six Feet of Fun". Racket Magazine. Archived from the original on July 15, 2012. Retrieved December 1, 2011.

[4] "Bubble Tape". NewPhase Development. Archived from the original on September 4, 2012. Retrieved April 6, 2012.

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